How You Can Encourage Healthy Competition Among Salespersons in a Team
The main aim of business is to make as many profits as possible, and one of the ways to make profits is to increase the sales levels of the firm. Investing in an incredible sales staff is no doubt a prerequisite for achieving maximum profits. For the team to work in the best way, it is necessary that you encourage competition among them so that they can function tirelessly to outdo each other and at the same time, the sales quantities improve. So, we can now consider some of the ways of improving competition among the sales team staff so that the company benefits from such a competition.
Do away with unproductive salespeople – In every sales force, it is evident to have people who cannot meet sales targets no matter how small the targets are and regardless of efforts made to facilitate sales. You may have tried training and coaching them, but there is no effect at all. Let not your efforts go in vain, and it is high time that you did away with them but also remember to advise them that the sales job is not suitable for them. This way, you will save the company resources that could be spent on salaries of unproductive workers.
Teach the top performers – Make use of high performing sales individuals by giving them extra training so that they sharpen their skills and continue serving the company by delivering in their sales mandate.
Create a perfect atmosphere for sales – Be the example that they need to emulate. Properly facilitate the team by providing them with working equipment and give them motivation and encouragement to work hard. It is proven that workers are productive only when their working conditions allow them to operate efficiently.
Promote accountability – This means that every salesperson is responsible for his actions and there must be disciplinary measures which help to correct any deviation from the company regulations. Accountability ensures that there are no excuses and blame games among sales staff which are likely to lower performance.
Give room for each staff to be more productive – You can teach the team how to utilize their time to improve production effectively. Using time properly will have a significant impact on the income of the business as they will make many sales in a short period. Teach the team to use time in the best manner so that you maximize it.
Agree on mutual sales targets – Discuss and agree with the sales team on possible sales goals but do not set targets for them because that will demoralize them and may be unrealistic to attain.
Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. Reports have information which you can use to make informed decisions which can influence various sections of the firm. Information on sales can affect the production operations and marketing activities, and it should also have information on business competitors.
These activities are all aimed at making each staff better so that they can compete among themselves in a healthy manner to help business to gain. Sales incentives are also crucial in attaining targets and creating competition. If you consider the above factors, you will have an incredible sales team which you can count on to improve your sales and gain profits.